![]() Even better, perhaps, is if we can start to confront its sinister brain-wasting effect, and push it back- and push hard - for our own good. Knowing this to be the case with infinite scroll, is good.If you always win (in which case, it’s “continuous reinforcement”) it becomes boring and you drop it. ![]() The variability is controlled by the maker (via an algorithm seemingly governed by randomness). The parallax effect is a technique that creates a 3D scrolling effect as the user scrolls down the page. And why it can get your site a killer performance.
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